Tag Archive 'branding'

24
Jul

Sweet Summertime, Vail Colorado

July 2013 What’s not to love about Vail in the summer? The options are endless for an outdoor enthusiast. Events such as Bravo! Vail and the Vail International Dance Festival provide options for sophisticates alike. Vail Mountain, the crown jewel within the Vail Resorts Empire, does a phenomenal job of positioning themselves in a busy […]

15
Jun

Sierra Nevada Brewing Company Story

June 2013 I get easily excited about branding…and beer. A stimulating video from Sierra Nevada Brewing that associates their product with a lifestyle and vision, the video is very much a compliment to their overall brand image. As stated on sierranevada.com, “Inspired by the nearby Sierra Nevada Mountains, our beers are designed to be as […]

26
Feb

World of Red Bull 2013

February 2013 Awesome! It would be great to have Red Bull’s budget for essentially doing whatever you want. I wonder what it costs to produce a can of Red Bull; maybe ten cents? With a retail value over two dollars per can, that’s a pretty solid profit margin!