Resume

SALES & MARKETING EXPERIENCE
Beaver Creek Mountain Lodging by East West – Beaver Creek, CO – www.BeaverCreekMountainLodging.com
Marketing Coordinator – 3/14 to 4/16
• Daily collaboration with four person executive team including Director of Sales and Marketing, Director of Operations, Director of Sales and Reservations Manager to develop and execute on strategies based around the maximization of revenue streams and optimization of guest communications
• Annual revenue totaling $13M+ from management of approximately one third of lodging in Beaver Creek
• Manage requests from eight person sales and marketing team and 30+ person property management group
• Q4 2015 East West Destination Hospitality Employee Of The Quarter
Webmaster
• Management of 250+ vacation rental listings; edit, replace and verify accuracy as necessary
• Website traffic averaging 120,000+ unique site visitors annually
• Assist in technical programming and problem resolution
• Provide input for website development while working closely with web support team
• Assist with SEM and PPC efforts
• Create and manage content
Marketing Communications Manager
• Production, development and oversight of all marketing, reservations, concierge and operational communications found throughout the customer lifecycle
• 616 calls, 58 bookings and $581,593+ in traceable revenue from 500,855+ marketing emails sent
• 2014/2015 YOY Email Marketing Comparison: 273% increase in bookings, 174% increase in calls, 187% increase in unique clicks and 230% increase in emails sent | 3.3% unique click through average, 25.24% average open rate
• Proficient use of Exact Target email marketing platform
• Work closely with digital marketing agency to create and develop communication templates
• Production and development of monthly East West Destination Hospitality Mountains of Wellness newsletter
Art Director
• Management of photography and logo catalogue made up of 20,000+ files
• Manage photo-shoots for 500+ units found within the East West Destination Hospitality, Vail Valley Collection
• Provide artistic direction and verify accuracy of brand use
• Provide vendors with digital assets
Graphic Designer & Content Creator
• Creation of marketing collateral through regular use of Adobe Illustrator and Adobe Photoshop
• Capture, edit and distribute photographic assets
• Management of all social media related activities

Vail Valley Foundation – Vail, CO – www.VVF.org
Marketing Intern – 10/12 to 4/13
• Proficient use of Umbraco, Ektron, WordPress and Audience View content management systems within VVF.org, VilarPAC.org, MountainGames.com, BCWorldCup.com, VailBeaverCreek2015.com and TheYouthFoundation.org
• Play a major role in the assembly of a new VVF.org website launched 3/25/13; effectively combining all aforementioned websites into one site under the Umbraco content management system
• Brand and manage multiple identities within the Vail Valley Foundation including : Audi Birds of Prey World Cup, Winter Mountain Games presented by Eddie Bauer, GoPro Summer Mountain Games, Korbel American Ski Classic, Vail Beaver Creek 2015 World Alpine Ski Championships and Vilar Performing Arts Center
• Develop pre event marketing strategies, execute live event and sponsor activations, analyze and report on KPIs
• Analyze, record and make recommendations to improve digital marketing metrics including social media engagement, website engagement, advertising performance and event engagement with Google Analytics, Sprout Social and Facebook Insights
• Serve as VVF spokesperson; live TV interview, live promotional announcement to 6,000+ attendees and various outlets of community outreach
• Write, edit, proofread and distribute press releases for media use
• Utilize MailChimp email marketing suite; segmented email blasts of 1,500 to 15,000 recipients
• Leverage strategic partnerships on a community level to an international scale; maximizing available resources
• Utilize Adobe Creative Suite while monitoring the creative process associated with publishing promotional pieces
• Build brand and event awareness though the use of multiple social media channels including: Facebook, Twitter, YouTube, Instagram, Flickr, Pinterest, TweetDeck and HootSuite
• Work directly with press and media; manage registration and access credentials, act as liaison for any transfer of information between chief of press and media contacts as well as providing support at international press center
• Supervise Mountain Click photo competition; coordinate registrants, judges, and professional photographers
Additional exposure to: SEO, SEM, HTML, AP Style Guide, event photography, content marketing strategy and development, new technology and grant research, brainstorming and conceptualization and promotional material distribution

Vail Cascade Resort & Spa by Destination Hotels – Vail, CO – www.VailCascade.com
Group Sales Manager – 9/10 to 5/12
• Q1 2012 Sales Manager of the Quarter; achieving 145% of goal and $405,888 in contracted group revenue
• Q1 2011 Sales Blitz; ranked within top 10 for total blitz Delphi CRM activities out of 100+ Sales Managers
• Prepare bids, draft proposals and negotiate terms of contract for Vail’s only Four Diamond ski-in, ski-out resort
• Develop group business, prospect new accounts, follow leads and maintain relationships with current accounts
• Inside and outside sales efforts: cold and warm calling in person and by telephone, on property site tours, in market sales missions, e-mail marketing and sales tactics
• Conduct benchmarking and SWOT analysis activities in preparation for strategic adjustments against competitive set
• Execute on unique to market sales campaigns to promote hotel, programs, packages and special promotions
• Increase visibility of product and generate new leads through active participation in business associations, trades shows and key networking events
• Utilize Delphi CRM software to efficiently manage sales funnel and account activities
• Forecast personal expenses and sales funnel status in preparation of group forecasts and budgets
• Analyze activity intelligence and business intelligence data to maximize effectiveness of prospecting efforts
• Big Beers Belgians & Barleywines Festival Program Manager; www.BigBeersFestival.com

EDUCATION
Oregon Health & Science University – Ashland, OR – www.OHSU.edu

Student – 6/18 to 9/18

Central Oregon Community College – Bend, OR – www.COCC.edu

Student – 9/17 to 6/18

• Cumulative 4.0 GPA, 37 Credits

Michigan State University – Eli Broad College of Business – East Lansing, MI – www.MSU.edu
Bachelor of Arts, Marketing – 2010
• MSU Marketing Association Advertising and Fundraising Director; www.MSUMarketing.com
• Cumulative 3.58 GPA

Muskegon Community College – Muskegon, MI – www.MuskegonCC.edu
Associate in Science and Arts, Business – 2007
• Cumulative 3.67 GPA

GUEST SERVICE EXPERIENCE
Four Seasons Resort & Residences – Vail, CO – www.FourSeasons.com/Vail
Seasonal Pool Bartender / Server – 6/16 to 9/16
• Mix and serve beverages while making use of Micros point of sale software
• Present menus to guests, answer questions, take orders, implement suggestive sales techniques
• Exceed guest expectations through use of Four Seasons service standards
• AAA Four Diamond luxury resort

Vail Cascade Resort & Spa by Destination Hotels – Vail, CO – www.VailCascade.com
Valet, Bellman, Doorman, Concierge – 7/12 to 6/13
• Fulfill various requests while providing superior levels of guest service
• AAA Four Diamond ski-in, ski-out resort

The Exchange – Lansing, MI – www.LansingExchange.com
Bartender – 6/08 to 3/09
• Mix and serve high end beverages in a fast paced environment averaging $2,500 in nightly sales
• Present menus to guests, answer questions, take orders, implement suggestive sales techniques
• Make use of Micros point of sale software

EDUCATION
Oregon Health & Science University – Ashland, OR – www.OHSU.edu

Student – 6/18 to 9/18

Central Oregon Community College – Bend, OR – www.COCC.edu

Student – 9/17 to 6/18

• Cumulative 4.0 GPA, 37 Credits

Michigan State University – Eli Broad College of Business – East Lansing, MI – www.MSU.edu
Bachelor of Arts, Marketing – 2010
• MSU Marketing Association Advertising and Fundraising Director; www.MSUMarketing.com
• Cumulative 3.58 GPA

Muskegon Community College – Muskegon, MI – www.MuskegonCC.edu
Associate in Science and Arts, Business – 2007
• Cumulative 3.67 GPA

CONSTRUCTION EXPERIENCE
Seven Peaks Electric – Bend, OR – www.SevenPeaksElectric.com
Material Handler – 4/17 to 4/18
• Fill job site orders for electrical materials and construction tools
• Receive, organize and issue electrical materials from warehouse stock
• Installation of low-voltage circuits within residential new construction projects

Turrell Construction Company – Muskegon, MI – www.TurrellPools.com
Laborer – 6/06 to 9/07
• Assist with residential and commercial outdoor construction projects
• New construction and maintenance of in-ground swimming pools and spas
• Exposure to plumbing, electrical, concrete work, roofing, excavation and general carpentry

College Pro Painters – Muskegon, MI – www.CollegePro.com
Laborer – 5/04 to 9/04
• Exterior painting of residential homes

Habitat For Humanity – Muskegon, MI – www.ConstructionTrades.weebly.com
High School Student – 9/01 to 5/02
• Daily involvement in the complete construction of a residential home from start to finish
• Exposure to a multitude of disciplines found within new home construction

EDUCATION
Oregon Health & Science University – Ashland, OR – www.OHSU.edu

Student – 6/18 to 9/18

Central Oregon Community College – Bend, OR – www.COCC.edu

Student – 9/17 to 6/18

• Cumulative 4.0 GPA, 37 Credits

Michigan State University – Eli Broad College of Business – East Lansing, MI – www.MSU.edu
Bachelor of Arts, Marketing – 2010
• MSU Marketing Association Advertising and Fundraising Director; www.MSUMarketing.com
• Cumulative 3.58 GPA

Muskegon Community College – Muskegon, MI – www.MuskegonCC.edu
Associate in Science and Arts, Business – 2007
• Cumulative 3.67 GPA