Sweet Summertime, Vail Colorado
July 2013
What’s not to love about Vail in the summer? The options are endless for an outdoor enthusiast. Events such as Bravo! Vail and the Vail International Dance Festival provide options for sophisticates alike. Vail Mountain, the crown jewel within the Vail Resorts Empire, does a phenomenal job of positioning themselves in a busy marketplace for tourism dollars and I always enjoy trying to dissect their strategy. This piece of content marketing combines summertime imagery for outdoor adventurists, families, and casual athletes all while showcasing Vail’s world renowned vistas. Well done.