Sierra Nevada Brewing Company Story
June 2013
I get easily excited about branding…and beer. A stimulating video from Sierra Nevada Brewing that associates their product with a lifestyle and vision, the video is very much a compliment to their overall brand image.
As stated on sierranevada.com, “Inspired by the nearby Sierra Nevada Mountains, our beers are designed to be as bold, wild and unwavering as those storied granite peaks. With respect to tradition and an unbridled passion for innovation, Sierra Nevada beers are inspired by the philosophy that anything is possible. We are committed to pushing the boundaries of craft beer and we look forward to the day that flavorful beers are the standard throughout the world.”
I particularly like the bison sticking his tongue out at 2:55. Cheers!